Project: WEgo NYC
Aside from my 9-5 job, a group of creatives, marketers, and I started a non-profit organization called WEgo NYC. WEgo NYC was dedicated to support talented young generation of fashion designers break into the fashion capital of the world—New York City.
WEgo NYC organized multiple fashion shows in the city to premier selected designers’ collections, providing promotional opportunities not only in media press, but also to different fashion professionals.
As a creative in WEgo NYC, my role was to create an overarching theme of the fashion show, design promotional materials for the show, create social media contents, and collaborate with photographers and designers to capture collection lookbooks.
Photographer: Scott Jung