Clients: NicoDermCQ, Nicabate, Nicotinell, and Nicorette
Your kids. Your partner. Your health. Your passion. You’ve got your WHY for quitting smoking.
Now you need your HOW. The HOW that really gets just how huge the battle is. And that going at it full force never works. Been there. Done that. It’s really about small wins every day. Like taking that chug of water instead of a puff. Doing the walk break instead of the corner break. Realizing that‘s a small win. Tomorrow can be another. And one small slip doesn’t mean it’s over. That’s HOW it’s really done.
That’s why Nicorette, NicoDerm CQ, Nicabate, and Nicotinell along with practical advice and support from ex-smokers can help you set small goals, deal with stress, motivate and create a HOW that’s really achievable.
So finally, your WHY has the right HOW.
Below is my favorite :15 film among the other films from the campaign. If you're curious about the other videos, click here.
For the U.S. campaign, I worked closely with Kevin Arnold, an internationally recognized commercial and fine-art photographer, to create a library of images for channels beyond film.
Confessions of a Quitter was a global online content campaign for Nicotinell. Regardless of where one's from, every quitter’s journey has a story, filled with honest confessions of bumps in the road. “Confessions of a Quitter” uses those honest stories to bring to life Nicotinell’s 5 symptom claim, putting a human face on the relief we offer on the road to a successful quit. And by using signs instead of talents speaking to camera, we were able to reuse the footage in multiple countries, using appropriate expressions and translations.