Client: Emergen-C
Emergen-C Energy+ gives you natural caffeine from green tea, Vitamin C and 7 B vitamins, and natural flavors from real fruit. After launching Emergen-C's new campaign (showcased below Energy+'s campaign), the clients asked us to create an extension of the core campaign that highlights the new product's benefit of healthy, natural energy that lets you finish the race as strong as you started.
Below campaign is called Spark. The campaign demonstrates that every day is another opportunity to spark the energy within you. Unleash the effervescence and vitality that emerges from Emergen-C Energy+ and the effervescence and vitality will emerge in you to take on every day.
Below is a core campaign, Emerge and See, which we then extended into a new space in new products such as Energy+ (above), Hydration+ (biker below). and Emergen-Zzzz. We also created a brand guideline for partner agencies to follow when creating other materials beyond print and films.
Inside you is all this energy, passion and power just waiting to emerge. You're full of life. Just like Emergen-C. With a rip, flip, and a fizz, you can unleash your inner superpower every day. Burst forth with fortified formulas and fun, fizzy flavors. Explode with effervescence and see what excellence is to come. Boom. You emerge feeling energized. Emerge well-rested. Feeling balanced. Refreshed. Be done with ever feeling off. Feel on. Activated. Ready to go. Why wouldn't you want to feel this good every day? Take your everyday to the next level. Emerge and see.
CREDIT:
Executive Directors:
Lee St. James, and Dave Cohen
Creative Directors:
Tracy Brosnan, and Cynthia Wills
Associate Creative Directors:
Cindy Cho, and Nathan McGaughey
